Fit Kaki: Zero Leads Left Behind
The Context
Fit Kaki is Singapore's first boutique strength training studio for seniors. With a small team focused on coaching, they needed a way to handle inquiries without pulling trainers off the floor.
The Baseline
During the first week of their advertising campaign, the team handled inquiries manually while we built the AI infrastructure. We measured:
- Calls during classes went unanswered
- After-hours messages waited until morning
- Weekend inquiries waited until Monday
- Trainers interrupted mid-session to check messages
What We Deployed
We installed AI agents on their phone line and WhatsApp business account. The AI answers questions about classes and pricing, handles common objections, and books trial sessions. Around the clock.
Actual conversation, Saturday 2:47 PM. Personal details redacted.
The Outcome
Every inquiry from the campaign got a response:
What Changed
- After-hours and weekend messages answered instantly
- Trial bookings happened while the team was coaching
- Trainers stayed focused on clients, never interrupted
- Conversations stayed warm until handoff to staff
The Saturday Afternoon Lead
Razif, Fit Kaki's founder, was still getting used to the AI. For weeks after deployment, he monitored every conversation, watching what came in, checking how the AI responded, building trust in the system.
Then one Monday morning, he noticed something: a client was scheduled for Tuesday. He checked the messages. The inquiry had come in Saturday afternoon. A prospect had messaged, asked about trials, and the AI had booked her directly into the calendar. Razif hadn't even seen it.
The next day, the prospect showed up. She became a paying client.
"I was still watching every message for weeks. I needed to trust the system. Then one Monday, I saw a client booked for Tuesday. The inquiry came in Saturday afternoon. I never even saw it. The AI answered her questions and put her on the calendar. She showed up, and she became a client. That's when it clicked: we would have lost her completely."
Razif Yusoff, Founder, Fit Kaki